Jonas Lorenz

Bringing Transparency To Coffee Transparency With “The Pledge”

Bringing Transparency To Coffee Transparency With “The Pledge”

When it comes to the business of coffee buying—and the business of marketing those coffee buying practices—there’s a lot of wiggle room in the definitions. This allows companies to get away with suspet claims, like say, touting a coffee as “direct trade” without ever having to been to where the…